For the launch of MAC’s Locked Kiss Ink, the brand’s new longwear lipstick, we created a bold stress test to demonstrate the product’s impressive staying power, right on the most romantic day of the year.

A series of real couples kissed non-stop in the store window of MAC’s flagship location on Via Dante in Milan, live on Instagram for 12 hours. The performance turned into a powerful, intimate, and visually striking celebration of love and endurance, just like the lipstick itself.

I was in charge of the graphic design for all social media materials, the management of the Instagram live broadcast, and I also created the official recap video of the event, capturing its energy, emotion, and standout moments in a compelling visual story.