bulgari - le gemmeI designed the full creative guidelines for the launch event of Le Gemme, Bulgari’s haute parfumerie collection. The concept was built around a sensory journey that allowed guests to explore the essence of Le Gemme through an immersive experience inspired by The Gems Road, the historic route that gave life to the collection.
The setting was designed with scalability in mind, allowing for different spatial interpretations depending on the venue. The ideal location was envisioned as a high-level open space with floor-to-ceiling windows, like a penthouse, perfectly suited for event installations. Alternatively, raw exhibition spaces with clean architectural lines and minimal décor were proposed, allowing maximum flexibility in recreating the journey’s suggestions.
The event was conceived as a multi-sensory exploration, where reflections of precious stones, natural elements, light effects, scents, and flavors guided guests along a path of discovery. From the very entrance, the experience was crafted to engage sight, smell, and taste in a progressive crescendo. Installations such as face gem mapping projections, floral photowalls, and contrasts of light and darkness immersed attendees in a glamorous, dreamlike atmosphere.
I curated every element, from the styling of the waitstaff to the floral decoration and catering, ensuring a cohesive and elevated aesthetic throughout the experience. The result was a refined event that translated the luxurious and evocative soul of Le Gemme into a tactile, emotional, and unforgettable encounter.
Selected Works
Gse - Sei sicuro?
Mac - Locked Kiss
LVMH - Show Me
